Launching a theme park and that too India’s first and largest theme park was a wonderful brief. The theme for the launch was taken from the park’s tagline ‘Where Stories Come to Life’. It was the perfect starting point and also gave us a dramatic canvas of the park itself to work with and this included themed rides, characters, dancers, beautiful restaurants, ponds and water fountains.
We worked for four nights straight to design one big theatrical story using over 40 different characters, musicians and dancers with the venue itself as the setting. Each character had a role of escorting up to 4 visitors on a special tour of the park with a rehearsed act. Today Imagica is home to over 150 performers, 30 rides and attractions and this keeps increasing with every year.