Just like we’re passionate about our jobs, we’re also crazy about automobiles, so when we got news about Jeep in India, we found ourselves designing ideas without even being called in for a pitch. But, our enthusiasm brought us attention from the big boys at Jeep and a few minutes of their time gave us enough opportunity to showcase what we believed was the perfect launch experience for a brand as iconic and legendary as Jeep.
To give the brand its regal pride of place and re-define its legendary status we designed an exclusive experience that showcased the attributes of the brand in a unique setting.
Set against the idyllic backdrop of the Umaid Bhawan Palace in Jodhpur and in the presence of His Highness Maharaja Gaj Singh II of Jodhpur himself, we kicked off the launch with a royal parade complete with lancers, vintage jeeps and royal fanfare followed by a Polo Exhibition Match at the Jodhpur Polo Grounds.
For the evening gala dinner, we curated a talkshow with the Managing Director of Jeep India, Mr. Kevin Flynn who was in conversation with Abhimanyu Alsisar, the Prince of Khetri, about his vintage Jeep collection and his WWII inspired Jeep museum at his palace in Alsisar, Rajasthan.