The Product of the Year awards is annual awards ceremony recognizing the best in product innovation across a host of categories. Numerous brands go through consumer survey process conducted by research partners – AC Neilsen. A distinguished jury panel then curates the top brands in each category that will carry the Product of the year tag giving them an edge above their competitors and helping consumers make an informed purchase decision.
Year on year The Entertainment Co. has been conceptualizing and executing the awards ceremony experience that translates as a slick classy intimate affair with the marketing teams of some of biggest brands in the country and the world.
Comedian Cyrus Broacha, a regular feature at the awards stiches the evening together flawlessly with his signature style of comedy and is accompanied by some powerhouse singers to complete the perfect experience.