We create ideas that work. We create ideas that are extraordinary and exclusive such that they differentiate brands and constantly raise the bar when it comes to brand experience. And so, steering away from the commonly used approach of Bollywood entertainment for its N.R.I. clients, The Entertainment Co. staged an unconventional, yet world reknowned and critically acclaimed musical act “The Manganiyar Seduction” which was not just a brilliant theatrical piece of entertainment but also a unique experience of Indian culture and one that had strong press potential.
We took the event out of a ballroom setting and chose one of the most popular outdoor venues in Dubai – Dubai Media City Amphitheatre . To add to the experience, we featured renowned Indian comedian Cyrus Broacha who played host to the evening.
In order to promote the event, we partnered with Gulf News as Newspaper partner, City 1016 as Radio partner.